Sportjeal
Making sport accessible to everyone with a new corporate identity and a fresh digital strategy.
Expertises
UI design
UX design
Wireframing
Design system
Service design
Project type
UI design
Context
Sportjeal has a vision of organised sport accessible to everyone. To ensure that there is an unambiguous strategy, we looked at the services Sportjeal offers and which one is most in line with the mission and vision. The first step is to offer coaching courses in sports associations in order to increase the diversity of coach’s skills and to prevent the exodus of players early in the sports career.
Design
The corporate identity and website are completely new in form and content. The new colours combine the dynamism of sport and the inclusion that Sportjeal wants to radiate. The rounded parts of circles give Sportjeal a youthful and ‘new’ character.
The new logo symbolises the Long Term Ahtletic Development Model on which a lot of Sportjeal’s philosophy rests.
The website is the last funnel, the blogs, social media posts and other communication end up there. So it needed to be action orientated towards the visitors. We deployed a content strategy in which new arrivals would get free and actionable content to try at their sport clubs.
Outcome
After the overhaul of the corporate identity, website and social media channels, Sportjeal has launched a new course. Within the first three months after releasing the new identity and digital touchpoints, these courses were already filled with sports associations that wanted their trainers to coach in the Sportjeal way!
